Cross-Border VAT Guide for UK-EU Digital Sales and Services

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Mar 18, 2024
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✔ Fact Checked and Written by Steven Hillman FCA Chartered Accountant

Steven is the Editor-in-Chief of Sidehustles.co.uk. He is a Chartered Accountant (FCA) and ICAEW Business and Financial Professional (BFP) and has spent years advising clients on different side hustles and taxation.

Home / Tax Tips / Cross-Border VAT Guide for UK-EU Digital Sales and Services

ARTICLE HIGHLIGHTS

  • VAT varies by place of supply in UK-EU transactions
  • B2B sales exempt, B2C sales require VAT charge
  • Brexit ends VAT MOSS, businesses must register in each EU country if threshold exceeded

🎧 Listen Now: Sidehustles.co.uk One-Minute Podcast: Cross-Border VAT Guide for UK-EU Digital Sales

Understanding VAT on UK-EU cross-border digital services post-Brexit is essential for compliance and financial efficiency.


As the UK parts ways with the EU, understanding the new VAT landscape for digital services and cross-border sales becomes crucial. This guide explores the key VAT considerations, focusing on the place of supply and how it influences your tax obligations.


Stay informed to navigate these changes effectively and ensure your business remains on the right side of tax regulations.

VAT Between the EU and the UK

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Value-added tax or VAT is a tax payment added to any products or goods sold by a VAT-registered business. In the UK, the process is relatively straightforward: you add the VAT to your goods so the customer pays for it. Then, you remit their payments upon filing a VAT return.


Things get a bit more complicated when you’re providing goods and services from the UK to other countries in the EU. In general, the VAT rate will depend on where your products are supplied. For example, if you’re exporting fabrics to France, then your items are subject to French VAT. The same rule applies to any services you offer, such as financial work or consultancy services. Hence, the place of supply is the most important factor.

Place of Supply: Why It Matters in VAT

The place of supply, in the context of VAT, is the location where you offered a service or product. This distinction matters a lot since many businesses in the EU have offices in various countries, making it harder to determine which tax rules to follow. 


Let’s make an example: You are a UK business owner. Your customer, Business X, has headquarters in the Netherlands, but it has a small office in France. If the location in France is the one that imported your services, then you follow French VAT rules even though Business X is based in the Netherlands. 


Once you determine the place of supply, you know which country’s tax authority you have to follow. Aside from that, you’ll also have to consider whether you’re supplying services to a business (B2B) or to customers (B2C). What’s the difference? 


Cross-Border Supplies to B2B


If you’re supplying services to a business in another country, you won’t need to charge VAT for the sale. It will be the business that bought the service that will charge it. Then, they will use reverse charge in their own return. Since the UK has no tax obligations under the EU, you won’t have to remit anything. Just make sure that you outline the services you provided clearly on the invoice to make it clear that you didn’t charge VAT for this transaction.


Cross-Border Supplies to B2C


The situation changes for companies selling directly to consumers, who purchase services for personal use. In this case, you will need to charge VAT. This situation is where the place of supply matters the most since the rates will depend on where the customer lives.

Digital Sales VAT

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Most services exported from the UK to another country in the EU are digital. In the past, it was easier to submit a VAT return via the VAT Mini One Stop Shop (MOSS) scheme. This system allowed businesses to file one single VAT return for all digital sales in the EU. However, Brexit changed this, so you can no longer use VAT MOSS. You now have to depend on the place of supply to determine the VAT rate.


For Businesses in the UK Selling Digital Services to EU Consumers


Transacting with several tax authorities in the EU is a major hassle, especially if you have customers all over the EU. Here are two options to streamline payments. 


  • Register for VAT MOSS in another EU country. Choosing a country with a shared language is often easiest, such as The Republic of Ireland.
  • Register for VAT in every country in the EU where you’ll make a transaction.


The first option is often the most popular for small business owners if you cater to customers in more than one country in the EU. It’s faster and definitely more convenient — unless you fancy the extra paperwork. 


For EU Businesses Selling Digital Services to UK Consumers


This situation is more straightforward. You’ll only need to register for VAT with HMRC, even if you don’t reach the VAT threshold.


For Businesses Outside the EU and UK Registered for UK VAT MOSS


There are two things you need to do for this scenario.


  • Register for VAT MOSS in another EU country.
  • Register for VAT with HMRC if you’re going to sell digital services to UK customers.

Compliance and Best Practices

When engaging in cross-border transactions, you’ll need to adhere to EU regulations. Staying in compliance is how you can avoid any financial penalties. Plus, registering for and paying VAT helps you steer clear of legal complications. Here are a few best practices to follow.


  • Stay informed on the latest VAT developments: VAT MOSS isn’t the only thing Brexit changed. You should monitor updates and modifications in VAT regulations in the UK and other EU countries so your business can adapt quickly. 


  • Keep detailed financial records: Having accurate information about your transactions helps you file accurate VAT returns and avoid problems during an HMRC compliance check.



  • Seek professional help: Accountants and other tax professionals can provide advice and services to help you navigate VAT for cross-border transactions.

FAQs

  • What Determines VAT Rates for Digital Services in the UK and EU?

    The VAT rate for digital services between the UK and EU is determined by the place of supply. This means if you're a UK business providing services to an EU customer, the VAT rate of the customer's country applies. Conversely, EU businesses must adhere to UK VAT rates when serving UK customers.

  • How Do Brexit Changes Affect VAT on Digital Sales to the EU?

    Brexit has significantly altered VAT handling for digital sales from the UK to the EU. The VAT Mini One Stop Shop (MOSS) scheme is no longer available for UK businesses, necessitating direct VAT registration in each EU member state where they have customers, provided they exceed the VAT threshold.

  • Are There Different VAT Rules for B2B and B2C Digital Sales After Brexit?

    Yes, post-Brexit, the VAT rules for B2B (business-to-business) and B2C (business-to-consumer) digital sales differ. B2B sales are exempt from VAT, with the responsibility shifting to the buyer under the reverse charge mechanism. B2C sales require the seller to charge VAT according to the consumer's country's rate.

  • How Can UK Businesses Comply with EU VAT Regulations for Digital Services?

    UK businesses can comply with EU VAT regulations for digital services by registering for VAT in each EU country where they exceed the sales threshold. Staying informed of changes in VAT laws and keeping detailed financial records are best practices for managing VAT obligations efficiently and avoiding penalties.

finalthoughts: VAT on Cross-Border Services and Digital Sales Between the UK and EU

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VAT can be complicated, especially if you’re exporting services to other countries in the EU. Follow the guide we shared above to get started. That way, you can determine the place of supply, if your transactions are B2B or B2C in nature, and other related matters that affect VAT payments. 


If in doubt, contact a qualified Chartered Accountant to assist you.

BEFORE YOU GO...

Before you go, remember that navigating VAT for cross-border digital services is only the beginning. Ensuring your business is aligned with VAT regulations within the UK, especially as a Non-Established Taxable Person (NETP), is crucial for seamless operations. Dive into our next article, "Understanding VAT in the UK: A Guide for NETPs," to solidify your foundation in VAT compliance and management. This comprehensive guide is designed to help you stay ahead, ensuring your business thrives under the UK's VAT regulations.


> UNDERSTANDING VAT IN THE UK: A GUIDE TO NETPS

sidehustles.co.uk one-minute podcast

🎧 Listen Now: Sidehustles.co.uk One-Minute Podcast

Cross-Border VAT Guide for UK-EU Digital Sales and Services

Welcome to the Sidehustles.co.uk One Minute Podcast. In the next 60 seconds, we're sharing a real-world insight from our network of seasoned side hustlers. This quick tip is designed to offer you practical advice that you can apply immediately in your side hustle journey.


Today, we're discussing VAT for UK-EU Digital Sales and Services. In the complex world of VAT, especially after Brexit, there's one piece of advice that can make a significant difference for your business: always get the place of supply right. This is not just a detail—it's the cornerstone of determining how VAT applies to your cross-border digital sales and services. If your business is based in the UK and you're providing services to customers in the EU, the VAT rate you apply depends entirely on where your customer is located, not where you are. This means you must charge VAT at the rate of your customer’s country. Misinterpreting this can lead to undercharging or overcharging VAT, both of which have serious consequences, from financial penalties to losing trust with your clients. So, whether you’re a seasoned business or just starting, take a moment to review your VAT practices and ensure the place of supply is at the heart of your VAT calculations. It’s a simple step, but it’s one that sets the foundation for successful international trade.


That's your one-minute real-world insight. Stay tuned for more!

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✔ Fact Checked and Written by 

Steven Hillman FCA Chartered Accountant


Steven is the Editor-in-Chief of Sidehustles.co.uk. He is a Chartered Accountant (FCA) and ICAEW Business and Financial Professional (BFP) and has spent years advising clients on different side hustles and taxation.

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