How to Make Money as an Amazon Influencer UK

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Jan 10, 2024
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✔ Fact Checked and Written by Steven Hillman FCA Chartered Accountant

Steven is the Editor-in-Chief of Sidehustles.co.uk. He is a Chartered Accountant (FCA) and ICAEW Business and Financial Professional (BFP) and has spent years advising clients on different side hustles and taxation.

summary

  • Amazon Influencer Program offers commission via social media influence.
  • Simple entry with minimal followers, focus on engagement for success.
  • Two methods available, create influencer shops or upload on-site review videos.

🎧 Listen Now: Sidehustles.co.uk One-Minute Podcast: How to Make Money as an Amazon Influencer UK.

Transcript available below.

The Complete Beginner’s Guide To Making Money as an Amazon Influencer UK

Are you looking for a creative yet effective way to boost your earnings? Enter the Amazon Influencer Program - your gateway to turning your social media influence into a lucrative side hustle. In this comprehensive guide, we'll explore how you can capitalise on your social media following and Amazon's vast customer base to earn commissions on every product sold. While it may not replace your main income source, joining the Amazon Influencer Program can be an excellent strategy for generating passive income.


In this article, we delve deep into the Amazon Influencer Program, revealing how you can leverage two distinct methods to maximise your earnings. Plus, we’ll address specific considerations and tips for UK-based influencers. Ready to transform your influence into income? Let's get started!

About the Amazon Influencer Program: The Basics

Image of Amazon Influencer Website

The Amazon Influencer Program is an initiative launched by the e-commerce juggernaut, letting online content creators advertise products in exchange for commission. The program is different from the Amazon affiliate program, but the two share a few similarities. There are two halves of the Amazon Influencer Program: creating influencer shops and sharing on-site review videos.


Influencer Shops


An influencer shop is an online storefront that lists product recommendations from influencers. The influencers market these products through digital ads on their social media platforms, such as Instagram and TikTok. Then, the audience will use the influencer’s unique link from Amazon to visit the product page. If the user buys a product from the influencer’s storefront, the latter earns a commission.


In this primer, we won’t focus on influencer storefronts. This option is better for full-time influencers with lots of followers on their social media accounts as they already have a following that’s sure to patronise the storefront. However, many of us who are just looking for a side hustle may not have a large number of followers. The other half of the program is the more approachable option.


On-Site Review Videos


The Amazon on-site videos serve as reviews under product pages. You upload a short video of you reviewing the product, and you might get featured on the product page. If an Amazon visitor views your review last before they purchase a product, then you get a commission from Amazon.


In our opinion, this method is more reliable in the long run for those without a huge following. You won’t need the numbers in the first place. Instead, you rely on the huge number of Amazon online buyers, one of whom is more likely to watch review videos before purchasing an item. With this in mind, you’re more likely to earn income so long as your videos are featured on the product page. The more products you review, the more commission you can earn.

Getting Started With the Amazon Influencer Program

A board game with dice and a blue marker that says start

Whether you plan to focus on the Influencer Shop or on-site review videos, you will need to sign up and get accepted into the Amazon Influencer Program. Here’s a comprehensive step-by-step process to follow.


Signing Up for the Amazon Influencer Program


The first thing you need to do is sign up for the Amazon Influencer Program. If you already have an account, you can use it. Those who don’t have an existing Amazon account will need to create one.


On the sign-up page, Amazon will ask you to include a social media account of your choice. The one you link plays a huge role if you’re going to get approved or not, so make sure that you include a social media page that has the most engagements or followers. Amazon doesn’t publish the minimum number of followers you need to have to get in, but there have been reports of people getting accepted with as little as 1,000 followers.


Once you’ve been approved, you’ll finally be able to access your store page. This is where you can begin listing products or upload on-site videos. In this section, we will focus on uploading on-site review videos.


Getting Accepted for On-Site Video Reviews


Getting accepted into the influencer program is just the first step. You will also need to be approved for on-site review videos. Once you are, the commission section will unlock, and you will start seeing how much you’re earning.


To get accepted, Amazon requires you to submit three initial videos for the company’s review. You may get denied on the first attempt, and you can try up to three times. Upon the third denial, you won’t be able to upload again. So, make sure to follow Amazon’s guidelines to heighten your chances of getting approved. Here are a few examples of rules from the guidelines.


  1. No internal links or “calls to action” in the video
  2. Must not include prices or promotion details in the review
  3. Do not disclose personal information, such as your name or address
  4. Do not use Amazon marks and other intellectual property
  5. Do not use defamatory language


Uploading Video Reviews


Once you’ve been approved, the next step is to start uploading review videos. Here’s how to do it.


  1. Find “Manage Content” on your storefront dashboard and click “Video.”
  2. On the Amazon Creator Hub, click “Upload video and choose the media file from your folders.
  3. Add a title and tag the product you’re featuring on the video. This step also allows you to add a thumbnail.
  4. Hit submit and wait for the review to be approved. Once it’s approved, your video will be published.
  5. Upload as many as you can. The reviews don’t have to be anything flashy, nor do you need high production. Users simply want to see real people provide feedback about a product they’re thinking of buying.


Checking Your Commission


A few days after you start seeing views for your reviews, you might start earning commission. The money will only be given once the items have been shipped, so a bit of patience goes a long way. You can check your commission in the Amazon Creator Hub with a thorough earnings report.

Earning Potential as an Amazon Influencer

a person is putting a coin into a blue piggy bank .

How much are you actually earning uploading review videos on Amazon? At first, the amount may seem small. However, the commissions will quickly increase as you start uploading more videos and getting featured on product pages. Remember that Amazon has millions of uses, and products can be purchased 1,000 times a day.


You can find the commission rates for each product category on the Fixed Onsite Associates Program Commission Income for Direct Qualifying Purchases table. The highest ones are for luxury beauty and Amazon Coins at 5%. Home, furniture, and pantry products come next at 4%. The lowest amount is 0.5% for physical video games, while gift cards and other wireless/online products do not offer any commissions at all.


Let’s say that your niche is home improvement products. You can post reviews of 10 items, each priced at £10. Let’s say that each video gets three sales, making the commission $1.2 for each item. You could earn up to £12 from 10, 1-minute videos alone.

Steps for Filming Content Quickly

a woman is standing in front of a laptop computer and a camera .

A commission of £12 is not a huge amount. However, there is a way to increase your earnings: by filming more videos. Getting new footage may seem like many hours of work, but you can pull off 100 minutes worth of product reviews in just 10 hours if you plan properly — not even two days of work!


First, you’ll have to prepare everything you want to review for easy access. Then, find a good camera that can be charged while in use. That way, you can film videos continuously.


You can upload the raw footage to Amazon, cut according to the products featured. As we mentioned, there’s no need for flashy editing. Customers want something straight to the point, so make sure that your reviews are direct and informative. Not only does this practice save time, but you’re also more likely to get featured on the product pages.

Tips To Get More Products for Reviewing

a person is holding wooden blocks with the words tips written on them .

As you produce more videos, you’ll quickly find that you’re running out of products to review. You won’t need to film more content if you’re already earning a lot of commission from your initial videos. However, trends can change and products may leave Amazon without warning, leaving some of your videos earning nothing. You can purchase more products, but that would mean spending money and increasing your expenses. Here are a few tips we recommend to get more products to review without spending out of pocket.


Ask Friends and Family


Do you know someone close who regularly orders from Amazon? You can request to visit their homes and review the products they bought from the e-commerce platform. You can even review items not purchased from Amazon, so long as the products are currently sold on the online platform.


Free Products From Sponsor Companies


If you’re already an influencer with a good following, some companies may reach out and ask you to review products and will send the items for free in exchange for your review. However, this step is harder to do since you need a good online presence to get sponsors.


Buy Products


If you have to resort to buying Amazon products, we suggest having a strategy to ensure maximum profits and avoid too much loss. Find items that are in demand with few review videos on the product page. After reviewing the product, you can even sell it again at a discounted rate to get some of your money back.

Getting Started on the Amazon Influencer Program in the UK

a yellow binder with the word requirements on it next to a pen

There are a few things you have to consider before joining the Amazon Influencer Program. For one, the Amazon UK site does not have on-site videos, only the US. However, you can still participate so long as you create an account with Amazon.com instead of Amazon.co.uk.


You’ll be using the US version of the Amazon website as an influencer, so you’ll get a commission in US dollars, not British pounds. However, this shouldn’t be an issue since you can still link a UK bank account to your profile. Amazon will take care of the conversion.


One other consideration you have to keep in mind is your taxes. The US Internal Revenue Service or IRS requires the company to withhold 30% of commissions from “non-US associates.” This means that you’ll need to provide a completed W-8BEN form to receive your full commission.



Paying taxes in the UK is also another thing to consider, and influencers are not exempt. As soon as you reach £1000 in taxable income, you will need to register for self-assessment with HMRC and pay your dues. So, make sure to have accurate records of your earnings to avoid inaccuracies when tax filing season comes.

FAQs

  • How many followers needed for Amazon influencer?

    The exact number of followers required for the Amazon Influencer Program isn't publicly specified by Amazon. However, anecdotal evidence suggests that individuals have been accepted with as few as 1,000 followers. It's important to note that Amazon considers not just the number, but also the engagement levels and the relevance of your content to your audience.

  • How do you get money from Amazon influencer?

    Earning money as an Amazon Influencer in the UK involves creating content around products and sharing it with your followers. When your followers purchase products through your unique Amazon links or storefront, you earn a commission on each sale. The key is to regularly engage your audience with authentic and relevant content that encourages them to make purchases through your links.

  • How does the Amazon influencer program work?

    The Amazon Influencer Program allows UK influencers to create their own curated storefronts with product recommendations. Influencers promote these products through their social media channels. When followers make a purchase through the influencer’s Amazon link, the influencer earns a commission. The program also offers the opportunity to create on-site review videos, further enhancing earning potential.

  • What Steps Are Required to Get Approved for the Amazon Affiliate Programme in the UK?

    To get approved for the Amazon Affiliate Programme in the UK, you first need to apply through the Amazon Associates website. During the application, you'll provide details about your website or social media channels. Amazon will review your application to ensure your content is suitable and complies with their guidelines. It's crucial to have an established audience and quality content. Approval times can vary, but usually, you'll receive a decision within a few days.

Final thoughts

a yellow sticky note with the words `` final thoughts '' written on it is attached to a paper clip .

The biggest hurdles in the Amazon Influencer Program are getting accepted as an influencer and as an on-site video reviewer. However, once you get approved, you basically have a passive source of income that earns money so long as the products you review are still around. The biggest effort happens during the beginning, and you can continue earning as long as people are buying the products you’ve reviewed.


Based on these facts, we highly recommend trying your hand at becoming an Amazon influencer. While the earnings may not seem like much at first, these can grow, and you’re pretty much guaranteed a steady secondary income source.

BEFORE YOU GO...

Understanding the ins and outs of the Amazon Influencer Program is a fantastic start, but why stop there? If you're intrigued by the potential of Amazon for generating online income, our next article is an essential read. Dive into our 'BEGINNER’S GUIDE TO SELLING ON AMAZON UK' to discover another lucrative avenue with Amazon. This comprehensive guide will walk you through the process of setting up shop on Amazon UK, offering practical tips to maximise your success. Don't miss this opportunity to expand your online business portfolio. Read on and take the next step in your Amazon journey!


BEGINNER’S GUIDE TO SELLING ON AMAZON UK

sidehustles.co.uk one-minute podcast

🎧 Listen Now: Sidehustles.co.uk One-Minute Podcast

How to Make Money as an Amazon Influencer UK.

Welcome to the Sidehustles.co.uk One Minute Podcast. In the next 60 seconds, we're sharing a real-world insight from our network of seasoned side hustlers. This quick tip is designed to offer you practical advice that you can apply immediately in your side hustle journey.


Today, we're looking at How to Make Money as an Amazon Influencer. In today's quick tip, let's talk about leveraging the Amazon Influencer Program, a fantastic opportunity for small business owners. Even if you don't delve into the entire article, here's a valuable takeaway: The key to success in this program isn’t just about having a massive following; it’s about engagement. Focus on creating authentic content that resonates with your audience. This can be as simple as sharing honest reviews of products you genuinely use and recommend. Every purchase made through your unique Amazon link can earn you a commission, turning your influence into a steady stream of income. Remember, it's the quality of your interactions, not just the quantity of your followers, that really counts.


That's your one-minute real-world insight. Stay tuned for more!

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✔ Fact Checked and Written by 

Steven Hillman FCA Chartered Accountant


Steven is the Editor-in-Chief of Sidehustles.co.uk. He is a Chartered Accountant (FCA) and ICAEW Business and Financial Professional (BFP) and has spent years advising clients on different side hustles and taxation.

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