How to Make Money as a Model: A Guide for Beginners

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ARTICLE HIGHLIGHTS

• Models of all types find work, breaking industry stereotypes
• UK model earnings vary widely, from hundreds to thousands daily
• Join reputable agencies like Select Model Management for safe career paths
  

🎧 Listen Now: Sidehustles.co.uk One-Minute Podcast: How to Make Money as a Model: Beginners Guide

Yes, you can make money as a model, even if you're not runway-ready. Discover how in our beginner's guide.

Modelling might conjure images of high fashion runways and glossy magazine covers, often seeming like an exclusive realm reserved for the few with otherworldly beauty. However, the reality is far more inclusive and accessible. Whether you possess a unique feature, fall into a special category like plus-size or mature modelling, or even have a pet that's camera-ready, there's a space for you in the modelling world.

This comprehensive guide will walk you through the various avenues available, debunking myths and laying out a clear path for anyone looking to turn modelling into a lucrative side hustle. Prepare to uncover the diverse and dynamic opportunities that await, proving that the world of modelling is not just for the elite but open to all who are ready to explore it.

Most people would assume that only the runway and magazine-front-cover models earn income from being photographed and wearing high-end clothes.

Modelling, fortunately, is not just limited to couture fashion and magazines. You don’t have to look like you just stepped out of a Victoria’s Secret catwalk. Other types of modelling jobs simply require a unique face, some weight and height restrictions, and interesting features. For example, character modelling entails a stand-out characteristic that makes you look quirky and unique — not necessarily fashion-magazine beautiful

In general, model agencies will put their requirements on the website, including weight and height restrictions. If you satisfy these conditions, then feel free to book an appointment for an application. When you pass, this job could become a great side hustle that offers additional income.

As we said, fashion modelling is not just the only type of modelling job available. Here are other ones that you may just qualify for.

Plus-Size Modelling

As body positivity thrives, people of all body types can finally get a chance to model clothes that were usually restricted to only stereotypical models. Plus-sized fashion is among the more popular categories, with a growing demand for models that look like the average man or woman. 

To become a plus-size model, you usually still have to pass a height and weight requirement — with the latter having a less restrictive limit. In addition, many agencies choose models that are voluptuous or Rubenesque — like ladies from Rubens paintings. Great hair, proportionate face, and clear skin are also sometimes required.

Character Modelling

Character modelling requires models to have certain features, quirks, or personalities that make them quirky and unique. They must be able to portray a certain character but not necessarily be them in real life. For example, a clown model can have exaggerated facial features that make it easier to portray a clown, but the model is not one. They simply are living the character for a photoshoot. 

Another type of character model is one with unique facial or bodily features, which makes them great subjects for niche photo requirements. In the UK, agencies like Ugly Models London hire people with characteristics that make bystanders stop for a look. The agency’s hiring process doesn’t usually have height, weight, and body type restrictions, so if you’re confident in your own uniqueness, then these types of agencies might be for you. 

Pregnant Modelling

Women’s body shape during pregnancy is unique and dynamic, so it makes sense that only other pregnant women can model clothes for them. If you already have a baby bump and would like to earn extra cash before your baby is born, then pregnant modelling may be a great option.

Most agencies look for models that have a friendly, motherly face. A good figure can also be required, but some agencies may look for pregnant plus-sized models, which is a well-paying niche that should not be ignored.

Mature Modelling

Senior citizens care about fashion too, and fashion companies want to capitalise on this fact, especially now that the UK has an ageing population. If you’re someone who’s already reached the higher age brackets, then you could try your hand at mature modelling.

Being a mature model usually has height and weight restrictions like the rest. In addition, an appealing and proportional face may be required. Still, you don’t have to be aged 60 and beyond to become a mature model. Some agencies will accept middle-aged models — those in their late 40s or early 50s.

Hair Modelling

The companies that look for hair models aren’t limited to modelling agencies. Most of the time, it would be spas, salon brands, and other businesses in the hair care industry. Local hairdressers and chain salon companies will need hair models to showcase new hairstyles, colours, and other trends. 

Before you can become a hair model, you need to have hair that’s in excellent shape. It’s not just straight and tidy. Your hair should be lush and in its natural condition — no colours, perms, or other treatments. Keep in mind that some of these companies will require model faces in some cases, so manage your expectations.

Hand and Foot Modelling

One type of modelling that wouldn’t require you to have a model face is hand and foot modelling. You’re only required to have blemish-free, even-toned skin as well as well-manicured nails. Agencies like Hire Hands find models that have these characteristics, then the company works with brands that need models to wear rings, bracelets, gloves, and other products worn on the hands and feet.

Hand and feet models usually work alongside fashion and catalogue models, especially if the latter does not have the best hands or feet for product close-ups. You go in their stead during the photoshoot since your extremities look more photogenic. In fact, you can even model with just your lips, eyes, ears, and other body parts where people wear accessories or makeup. 

Catalogue Modelling

Being a catalogue is perhaps the closest job you can get to becoming a runway fashion model. These two types have similar requirements — model faces, great height, and a conventionally attractive body type. However, you may only need to fulfil one or two of these requirements depending on which agency, magazine, or fashion company you’re working for. 

The products you’ll wear for catalogue modelling will also vary, so certain niches may hire you more readily than others. For example, if you work out regularly and have some bulk, you can model for a local sports magazine. There’s also the trend for hiring mature and plus-sized models.

Child Modelling

There’s always a demand for children’s clothing, so babies to teenagers can become models for new styles and trendy apparel. Agencies will look for child models that have cute and appealing faces and great temperament. Take note that this is a job, and there are restrictions in the UK about working children, so make sure to keep these rules in mind. Having your child model will be a job for you, too.

Stay vigilant! While child modelling is a perfectly wholesome side hustle for you and your child, make sure to work with only recognised and trusted agencies. Others are scams, which may lead to wasted time and resources. The worst ones may put you and your child in unsafe and possibly dangerous environments, so do thorough research before joining an agency.

Pet Modelling

Got a good-looking pet with a pedigree? You can earn additional income by having them model! The best thing about this type of modelling job is that looks don’t matter as much. As long as your pet is in shape, has great fur or hair, and can behave during the shoot, it can become a great model. It’s not just dogs and cats. You can even find modelling jobs for fish, rabbits, and birds, all of which can become models for pet food, pet accessories, and special occasions.

Embarking on a modelling career in the UK begins with finding a modelling agency that aligns with your unique look and aspirations. The right agency acts as your career's launchpad, providing access to job opportunities, industry contacts, and professional guidance. Here's how to start your search:

Research Agencies

Begin with thorough online research to identify agencies that specialise in your modelling niche, whether it be fashion, plus-size, mature, character, or another area. Websites, social media platforms, and industry forums can offer insights into each agency's reputation and the types of models they represent.

Check Agency Credentials

Look for agencies that are well-established and have a good track record in the industry. Membership in professional bodies such as The British Fashion Model Agents Association (previously the AMA) is a good indicator of an agency's credibility.

Understand Their Requirements

Agencies often list their model requirements on their websites. These may include specific height, size, age, or look criteria. Ensure you fit these before applying to increase your chances of success.

Prepare Your Portfolio

Your portfolio should include a range of professional photos that showcase your versatility as a model. Include headshots, full-body shots, and various poses. A strong portfolio is crucial to making a good first impression.

Attend Open Calls

Many agencies hold open casting calls or invite potential models to submit their portfolios online. These are excellent opportunities to get seen by agency scouts. Check agency websites or social media for announcements.

Be Cautious of Scams

Legitimate agencies will not ask for upfront fees to represent you. Be wary of any agency that demands payment for portfolio shoots, registration, or guaranteed work.

Network

Attend industry events, fashion shows, and workshops to meet professionals and learn about agencies from insiders. Networking can sometimes lead to direct introductions or valuable recommendations.

Choosing the right agency is about finding a partner that believes in your potential and has the right connections to help you grow your career. Take your time, do your homework, and approach your applications with professionalism and confidence. Remember, rejection is part of the process, but persistence and the right fit with an agency can set you on the path to a successful modelling career.

In addition to the modelling agencies already covered above, below are brief introductions to three more reputable modelling agencies in the UK, each known for their professionalism and success in representing a diverse range of models.

Select Model Management

One of the world's top model agencies, Select Model Management has established a strong presence in London. They represent a wide range of talent, from high-fashion models to commercial faces and have been instrumental in launching the careers of some of the industry's most recognisable faces. More information can be found on their official website at www.selectmodel.com.

Models 1

With over 50 years in the business, Models 1 is Europe's leading modelling agency and has an extensive portfolio of male and female models, artists, and influencers. They have a reputation for pioneering model management in the UK, representing some of the fashion industry's biggest names. Visit their website at www.models1.co.uk for more details.

Storm Model Management

Founded in 1987, Storm Model Management has discovered and developed some of the modelling world's most famous faces. Known for their keen eye for new talent and a personalized approach to model management, Storm represents a broad spectrum of models, including fashion, commercial, and digital influencers. Their website, www.stormmanagement.com, offers insights into their roster and ethos.

When considering any agency, it's crucial to conduct your own research, understand their terms, and possibly seek feedback from current or former models represented by the agency. This ensures you find an agency that best suits your career goals and personal values.

Expanding your modelling career requires more than just a striking appearance; it involves strategic planning and leveraging your resources effectively. Here are enhanced insights into two crucial areas:

Building Your Portfolio

A compelling portfolio is your gateway to the modelling world. It's not just a collection of your photographs but a testament to your versatility and range as a model. To elevate your portfolio:

• Diversify Your Content: Incorporate a variety of shots that showcase different styles, from high fashion to commercial and editorial looks. This demonstrates your adaptability to potential clients.
• Quality Over Quantity: Select only high-quality images that highlight your strengths. A few outstanding photos are more impactful than a multitude of average ones.
• Include Professional Work: If you've participated in professional shoots or campaigns, include these to validate your experience. It shows agencies and clients that you're no stranger to a professional environment.
• Update Regularly: Keep your portfolio fresh by periodically adding new photos. This reflects your current look and any new skills or styles you've developed.

Using Social Media

In today's digital age, social media is a powerful tool for models to build their brand and attract attention from agencies and clients:

• Curate Your Feed: Treat your social media profile as a professional portfolio. Post high-quality images and videos that reflect your modelling style and personality.
• Engage with Your Audience: Interaction on social media can increase your visibility. Respond to comments, engage with followers, and participate in relevant conversations.
• Use Hashtags Wisely: Hashtags can help your content reach a broader audience. Use popular modelling hashtags, as well as specific ones related to your niche or location.
• Collaborate with Brands: Even if you're just starting, reaching out for collaborations with smaller brands can enhance your profile and provide content for your feed.
• Maintain Professionalism: Always be mindful of the content you post. Your social media pages are a reflection of your professionalism and can influence potential opportunities.

Incorporating these strategies into your approach to building a portfolio and using social media can significantly impact the trajectory of your modelling career. Both are integral in not only showcasing your talents but also in establishing your brand within the competitive modelling industry.

The earning potential for models can vary widely based on factors such as the type of modelling, experience, agency representation, and the market they work in. From runway shows to commercial advertisements, each niche has its own pay scale. Here's a breakdown to give you a clearer picture:

Fashion (Editorial) Modelling

Often considered the most prestigious, fashion modelling for high-end magazines and designer brands typically offers higher pay rates. However, these opportunities can be infrequent. New faces might start with lower earnings but can see significant increases as their reputation grows. Top editorial models can earn thousands per day.

• Newcomers: £100 - £500 per shoot
• Experienced Models: £500 - £5,000+ per shoot

Commercial Modelling

This includes a wide range of work, from advertising campaigns to product catalogues. Commercial models tend to have more steady work and can earn from a few hundred to several thousand pounds per assignment, depending on the brand and the scope of the project.

• Standard Rates: £250 - £2,000 per day
• High-profile Campaigns: £2,000 - £10,000+

Plus-Size Modelling

With the fashion industry's growing inclusivity, plus-size models are in high demand. Earnings in this category can be comparable to those of fashion and commercial models, depending on the gig and the model's experience.

• Similar to commercial modelling, with rates ranging from £250 to £2,000 per day, potentially higher for well-known brands and campaigns.

Runway Modelling

Pay for runway work varies greatly. Newcomers might earn modest amounts, while top models can command thousands for a single show. Many models work runway jobs for exposure rather than high pay.

• New Faces: £100 - £500 per show
• Top Models: £1,000 - £10,000+ per show

Parts Modelling

Specialising in modelling specific body parts, such as hands, feet, or legs, can be lucrative. Parts models can earn from a few hundred to over a thousand pounds per job, especially if they work with luxury brands.

• Rates: £200 - £1,000 per day, with highly specialised work (e.g., luxury jewellery ads) commanding higher fees.

Fit Modelling

Fit models work with designers and manufacturers to ensure clothing fits correctly. This type of modelling offers regular work and can pay well, with hourly rates varying from £20 to £100 or more, depending on the client.

• Hourly Rates: £20 - £100, depending on the client and complexity of the work.

Child and Teen Modelling

Earnings in this category vary, with child and teen models typically earning lower rates than adults. However, successful young models can earn substantial amounts through campaigns and endorsements.

• Rates can vary significantly, but generally, £50 - £500 per day for catalogue and advertising work, with higher rates for major campaigns.

Influencer Modelling

Models with a strong social media presence can also earn through brand collaborations and sponsored content. Earnings here depend on the model's following and engagement rates, with some top influencers making thousands per post.

• Micro-influencers: £50 - £500 per post
• Established influencers: £500 - £5,000+ per post, with top influencers potentially earning significantly more.

It's important to note that modelling often involves irregular work, and many models do not work full-time hours. Additionally, models are usually considered independent contractors, responsible for their own taxes, agency fees (if applicable), and other work-related expenses. As with any career, building a successful modelling career takes time, dedication, and often, a bit of luck.

Earning money as a model, like any business, involves tax obligations. Fortunately, there's a £1,000 trading allowance to ease into it. You won't need to register with HMRC or pay taxes on your income until they exceed this threshold. Beyond that, you must register for self-assessment to manage your tax responsibilities. Keeping precise financial records is crucial, and consulting an accountant can help ensure your tax filings are accurate and compliant.

✅ Read our comprehensive guide on side hustles and your tax obligations.

Modelling is not restricted to those who have features “sculpted by the gods,” so to speak. Many subtypes are available, from mature modelling to hand and foot modelling. All you have to do is understand your best assets and apply for jobs that need your specific features. Use the guide we shared above to start your research on possible modelling jobs. 

Before you go, remember that the world of modelling is just one way to explore your creative and financial potential. If you've ever considered being on the other side of the camera, our next article on How to Sell Your Photos Online is a must-read. Discover how to transform your photography skills into another lucrative side hustle by learning how to sell your photos online. Whether you're capturing stunning landscapes, unique portraits, or everyday moments, there's a market for your art. Join us as we guide you through the steps to monetise your passion for photography.

HOW TO SELL YOUR PHOTOS ONLINE

🎧 Listen Now: Sidehustles.co.uk One-Minute Podcast

How to Make Money as a Model: A Guide for Beginners

Welcome to the Sidehustles.co.uk One Minute Podcast. In the next 60 seconds, we're sharing a real-world insight from our network of seasoned side hustlers. This quick tip is designed to offer you practical advice that you can apply immediately in your side hustle journey.

Today, we're looking at How to Make Money as a Model. In the modelling industry, finding a reputable agency is crucial not only for career advancement but also for your safety and financial security. A trusted agency can provide you with legitimate opportunities, professional guidance, and the right exposure to potential clients. However, the path to finding such an agency is fraught with potential scams. Always research thoroughly, check agency credentials, and look for reviews or testimonials from other models. Remember, a genuine agency will never ask for upfront fees for representation or portfolio creation. If an offer seems too good to be true, it likely is. Protect yourself by staying informed and cautious. This tip isn’t just for aspiring models; it’s a fundamental principle for anyone looking to enter into any contract or professional relationship.

That's your one-minute real-world insight. Stay tuned for more!

https://www.ukmodels.co.uk/library/what-is-a-character-model/ 

https://www.ugly.org/ 

https://hiredhandsmodels.com/